Beacon marketing is a proximity marketing channel used by businesses to interact and engage with consumers at strategic locations.
Bluetooth proximity marketing devices.
Our bluetooth proximity advertising system constantly searches for bluetooth enabled mobile devices in a specific area and will automatically send your customised message to these devices.
The process of bluetooth based proximity marketing involves setting up bluetooth broadcasting equipment at a particular location and then sending information which can be text images audio or video to bluetooth enabled devices within range of the broadcast server.
These devices are often referred to as beacons.
This is achieved using our latest generation proximity marketing system the ad pod pro which is a dedicated bluetooth and wifi sending device that enables the transfer of content to mobile devices using bluetooth and wifi.
Bluetooth marketing a next generation advertising system that utilizes bluetooth technology to deliver contents to bluetooth enabled devices such as cellular phones laptops or tablet pc s.
This communication is triggered by a tiny hardware device known as bluetooth beacon.
These devices transmit location triggered rich notifications to smartphones nearby.
Proximity marketing proximity marketing is a general term that describes the transmission of messages and offers to mobile devices within a range or proximity.